Rivaayat is an initiative to revive the art of Terracotta pottery by creating direct market linkages for the potters thereby eliminating the middlemen while connecting them with professional designers in order to modernise their existing designs.
It is being spearheaded by Connecting Dreams Foundation which is a pan India non-profit foundation with its branches spread across various institutions, which creates social entrepreneurship models and empowers underprivileged people. With a desire to impact thousands of lives, CDF-SRCC and Connecting Dreams Foundation celebrate the spirit of social entrepreneurship while working for creating a positive change. Through one-to-one interactions with the people, various need assessment surveys and research, they identified the problems that the people were battling with and found innovative solutions for the same. Unanimously, their efforts are directed towards the upliftment of the marginalized sector by providing them a platform to turn themselves into entrepreneurs.